Achieve amazing colors on both rigid and flexible With the HP Latex R Printer Series, you can transform any rigid or flexible substrate with amazing colors.   And with new vibrant HP Latex color gamut on rigid, you can transform new substrates  to set yourself apart from your competition. Expand your offering with the glossiest white Whites that fade to yellow are becoming a thing of the past with white HP Latex Ink, an industry breakthrough. With the HP Latex R Printer Series, you can transform your business all while  adding value to new applications. Increase your productivity with smarter printing Smarter printing designed for more productivity and more new business. With the HP Latex R Printer Series, you can maximize uptime and meet production peaks—without compromising quality. A printer with proactive alerts and preventive services.